Cognitive influences in second-hand markets: from perception to purchase in rural smartphone consumption
This study aims to examine how rural consumers make second-hand purchase decisions beyond economic necessity. Using schema theory, we explore how perceived price fairness, product features, product quality and sustainable community influence drive purchase intentions in the rural second-hand smartphone market.
Article in Journal of Enterprising Communities People and Places in the Global Economy · October 2025
Authors:
Khaled Ibrahim (Department of Marketing, Auckland University of Technology, Auckland, New Zealand)
Christian Sarfo (Department of Management, University of Lincoln, Lincoln, UK Canan Ezel Sertkaya School of Applied Business, Unitec Institute of Technology, Auckland, New Zealand)
Megan Burnett (Department of Marketing, University of Hull, Hull, United Kingdom)
Arpana Pampari (School of Applied Business, Unitec Institute of Technology, Auckland, New Zealand)
